Fundrella recruits seasoned asset management professional to accelerate growth
Following the recent launch of Fundrella 2.0, its AI-powered matching platform transforming professional fund selection and distribution, Fundrella today announces a key leadership appointment to support its continued growth and innovation.
Maria von Matérn has been appointed Chief Operating Officer. She brings a proven track record in asset management and distribution, having worked across all major asset classes and held senior roles at Lyxor ETF, Alfred Berg/BNP Paribas, serving professional investors across the Nordic region. Most recently, she joins from Societé Generale Corporate & Investment Banking where she worked as Director serving the banks Large Corporate Clients in the Nordics.
Maria’s appointment marks Fundrella’s transition into its acceleration phase, as the company scales its data-driven, technology-first platform that challenges the traditional model of fund selection and distribution. In her new role, she will lead sales, marketing and operations, while expanding Fundrella’s API integrations and strategic partnerships.
“Maria brings an exceptional breadth of industry knowledge and leadership experience,” says Wava Bodin, Founder & CEO of Fundrella. “As Fundrella moves into its next phase, her appointment strengthen sour ability to scale the business, deepen partnerships and accelerate expansion.”
“The asset management industry needs better tools to improve efficiency in the fund sales and selection process”, says Maria von Matérn, Partner& COO. “I believe Fundrella’s AI-powered tools and data are a true gamechanger for our industry.
Fundrella is a platform and directory that connects the ecosystem more intelligently. Sales professionals don’t want to miss relevant opportunities, while professional investors are exhausted by sales calls and emails that don’t match their needs. Fundrella reduces this mismatch by enabling targeted connections between asset owners and funds.
I’m particularly excited about the massive proprietary data set that Fundrella sits on, which offers exciting opportunities for strategic partnerships.”
About Fundrella
Fundrella is a matching platform for the asset management industry, uniting professional investors and asset managers through a comprehensive investor directory, sales intelligence, and AI-powered insights. By combining proprietary data and smart technology, Fundrella streamlines fund selection and distribution - helping capital flow more efficiently toward sustainable investments.
🔗 Read about the launch of Fundrella 2.0 here
