Fundrella Launches 2.0:
Uniting Professional Investors and Asset Managers
Today Fundrella announces the launch of its renewed platform, designed to transform fund selection and distribution by connecting professional investors and asset managers in one fully digital ecosystem.
Building on its success as an ESG-focused fund selection platform, Fundrella now integrates both quantitative and qualitative fund data, an expanded document hub, investor and manager directories, and AI-driven market intelligence - streamlining a process that has long been fragmented and inefficient.
Solving long-standing disconnect
For years, professional investors have struggled with inconsistent fund data and a high volume of inefficient in-bound approaches from asset managers, while asset managers have had to rely on personal networks for insights in an increasingly competitive market. Fundrella bridges this gap, empowering both sides to interact with speed, transparency, and precision.
A smarter way for professional investors
With Fundrella’s fund match engine, investors signal their priorities to asset managers in real time, while instantly comparing funds across 1,000+ datapoints in a single, dynamic view. More than 200 ESG-specific data points enable investors to define and refine their sustainability preferences, supporting more precise fund selection. At the same time, asset managers gain clear insights into the exact needs and expectations of prospective clients -knowledge that not only strengthens client engagement but, over time, contributes to shaping the evolution of the asset management industry. ESG considerations and financial returns are presented together - no longer an “either/or,” but an integrated perspective where sustainability and performance go hand in hand. AI-generated summaries and a centralised document hub further streamline due diligence.
A Real-Time Intelligence Hub for Asset Managers
For asset managers, Fundrella provides actionable market intelligence on investor interests, pre-trade statistics, and sentiment analysis. Sales teams gain a clear view of product gaps, peer benchmarks, and positioning opportunities, enabling them to anticipate client needs and enter meetings better prepared. By combining real-time insights with digital tools, Fundrella enhances sales efficiency, supports client retention, and helps identify
opportunities for new business - giving asset managers a competitive edge in a highly dynamic industry.
AI-Powered Assistant “Ella”
Fundrella is also currently working to upgrade its built-in AI assistant, Ella. Ella continuously scans the institutional and wholesale market to identify positioning opportunities for Asset Manager sales teams. Professional Investors obtain risk and gap analysis as well as faster research support through automated fund document summaries.
Quote from Leadership
“We are only getting started with Fundrella 2.0 – we see room for a whole new digital hub and community in this incredibly fascinating era we get to experience, where all data is interconnected and digestible in seconds. We hope to become the home for all professional investors and asset managers where data is the foundation, but where we can also share information, learn and connect with our partners, clients and establish new contacts and business opportunities. We love to see all the increasing excitement and support from our industry community as we co-build this hub together!”
About Fundrella
Initially launched as an ESG reporting and fund selection platform, Fundrella is trusted by professional investors, ranging from banks, insurance companies, corporate pension funds, municipalities and foundations to family offices, representing€630 billion in assets across the Nordics and the Netherlands. The platform is used by Asset Management Companies with funds representing 22 trillion EUR in AUM. With the new developments, Fundrella evolves into a fully integrated marketplace uniting professional investors and asset managers through comprehensive search tools, sales intelligence, and AI-powered insights.
For more information, visit www.fundrella.com or contact:
Wava Bodin, Founder & CEO – wava.bodin@fundrella.com
Customer Support – support@fundrella.com
