Introducing Ella from Fundrella - your new fund selection side-kick

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Ella is your new intelligent market screener. She analyses vast data to identify opportunities based on financial return and your ESG preferences. Fund selectors receive these insights as alerts— "Pings" — ensuring no critical opportunities or red flags are missed. Ella helps you find, compare and monitor your funds effectively, minimising manual mapping and screening.

Ella screens

Ella screens your guided offerings, unit link platforms, Fund-of-fund holdings and portfolios. She then compares your selected funds with other equivalent funds.

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Ella spots

Ella spots opportunities by benchmarking your current funds with other equivalent funds against your ESG preferences (x-axes) and financial performance (y-axes).

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Ella pings

Ella pings you with an opportunity when she has identified another fund which is more aligned with your ESG preferences and also outperforms your current fund.

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