Introducing Ella from Fundrella - your new digital sales support who can do what no human can

Ella screens vast data, helping asset management sales teams to stay informed and spot opportunities and red flags. She serves these insights as proactive Pings, replacing manual mapping and screening.

Ella screens

Ella screens guided offerings, unit link platforms, Fund-of-fund holdings and institutional portfolios. She then compares the selected funds with your equivalent funds to find substitution opportunities.

Ella spots

Ella spots opportunities where your funds have a better ESG alignment with an investors' ESG preferences (x-axes), coupled with a higher financial return (y-axes), compared to the currently selected fund.

Ella pings

Ella Pings you with an opportunity or red flag and serves you these insights proactively, freeing up time and resources of manual tasks while increasing business opportunities.